Description
Winner of the International Business Book of the Year Award 2021
Winner of the Silver Stevie for Best Business Book
“I wish I had written this book!” – Philip Kotler, Father of Modern Marketing
This urgent and timely book by a visionary business practitioner, Nitin Rakesh, CEO, Mphasis and award-winning academic, Jerry Wind, Lauder Professor Emeritus, Wharton bridges the worlds of industry and academia to bring you the knowledge that can help your business thrive even in a crisis. This book is a gamechanger for businesses, large and small, enabling them to customize and implement a winning strategy by using the book’s eight principles and tools to seek out opportunities for long-term value creation in a post-pandemic world. “I am sure other leaders will find their book as relevant as I did.” – Keith A. Grossman, President, Time Magazine “Businesses either need to seize the opportunities created by that disruption, or risk being left behind. Rakesh and Wind provide a smart guide to the first option.” – Alan Murray, CEO, Fortune “The authors of Transformation in Times of Crisis provide a smart, tangible approach to help companies emerge from crises, not only intact but stronger.”- Manny Maceda, Worldwide Managing Partner, Bain & Co. “The eight principles in this book form a great framework to change our mindset and focus on the right implementation strategy to survive and succeed in the next normal.” – Debjani Ghosh, President, NASSCOMISBN: 9781637147559
Publisher: Notion Press
Pub Date: 11/2020
Format: Paperback
Weight: 1.77lbs
Size: 9.00h x 6.00w x 1.23d
