Naked Sales: How Design Thinking Reveals Customer Motives and Drives Revenue


SKU: 9781619617568 Category: Tag: Product ID: 510052


You’ve worked hard to make your sales operation a success, and you’ve achieved results. But in an age of ever-changing technologies and increasing customer demands, if you’re selling like you always have, you’re leaving deals on the table-and reducing potential. You can reinvigorate your sales organization, create new opportunities, and build competition-proof customer relationships when you start thinking like a designer. Design Thinking is a customer-centric innovation process that transforms the way one sells, whether it’s an inside sales team or a group of field reps with multimillion-dollar portfolios. Welch and Jones’s proven Sell by Design methodology will reduce the time it takes to get a first call, build pipeline, and increase deal size. And it reestablishes a deeper human connection in an era of automated response. Naked Sales will show you how firms like Salesforce, Hyland Software, and Ellie Mae are using this approach to stay customer-centric and increase revenue. Learn more at

ISBN: 9781619617568
Publisher: Lioncrest Publishing
Pub Date: 09/2017
Format: Paperback
Weight: 0.35lbs
Size: 8.50h x 5.50w x 0.28d

Additional information

Weight 0.35 lbs
Dimensions 8.50 × 5.50 × 0.28 in