“A shared love for our teams and sports can be an unexpected source of community and happiness. In Fans Have More Friends, Ben Valenta and David Sikorjak explore a convincing case for how fandom can improve both our relationships and lives.” –Arthur C. Brooks, Professor, Harvard Kennedy School and Harvard Business School, and #1 New York Times bestselling author
What if we told you that fans have more friends?
Not only that, but they engage with those friends more often, and they value those friendships more. What if we told you fans exhibit stronger measures of well-being, happiness, confidence, and optimism? What if we told you fans tend to be more trusting of others and more confident in institutions? Or that fandom helps mitigate the loneliness and polarization that plague our culture today? What if we told you that fandom is a social good?
In these pages, Ben Valenta and David Sikorjak take the reader on a journey to discover fandom’s far-reaching benefits: improved social connections, stronger community ties, enhanced well-being, and a greater sense of belonging.
If fandom creates connections that reverberate through society, then we need more fandom. As fans, we are frontline actors in that mission. The more confident we are in our fandom, the more conscious we are of fandom’s power, the more prepared we are to serve as ambassadors, inviting people into our sports families, using fandom to build bridges across social divisions, and activating it to benefit our communities. Think of sports as a tool you can use, and then ask yourself, “Where do I want to deploy this tool?”
Publisher: Silicon Valley Press
Pub Date: 11/2022
Size: 8.20h x 5.90w x 0.70d