Built to Last: Successful Habits of Visionary Companies



Fundamentally altering the way executives think about long-term success, Built to Last has become a bible among CEOs and managers at prestigious corporations the world over. Using examples from such companies as Wal-Mart, 3M, P&G, and Johnson & Johnson, two professors at the Stanford Graduate School of Business conclude that vision is endemic to an organization’s success. Comparisons with a list of also-rans-Pfizer, Ames, Norton, Colgate, Bristol Meyers, and Zenith-helped the authors to prove their central idea: visionary companies can stimulate progress while preserving their core businesses; they can sustain a sense of cultism, create BHAGs (big, hairy, audacious goals), and use unplanned progress to be successful year after year. aThis new edition features an introduction by the authors, describing what they’ve learned since the original publication about how their findings apply to international settings, nonprofits, corporations in need of transformation, and making predictions for the future.

ISBN: 9780060566104
Publisher: Harper Business
Pub Date: 11/2004
Format: Hardcover
Weight: 1.22lbs
Size: 9.44h x 6.45w x 1.20d

Additional information

Weight 1.22 lbs
Dimensions 9.44 × 6.45 × 1.20 in